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Pay the Farmer, Not the Pharmacy

Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain Cook

In this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay the Farmer, Not the pharmacy. Brought to you by CSAW, the Centre for the Spread of Affordable Wellness.

Also, included are other talks, interviews and discussions of Ashok Vasudevan on a range of issues, not only related to food to wellness

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Podcasting since 2020 • 70 episodes

Pay the Farmer, Not the Pharmacy

Latest Episodes

The magic of the Kitchen Pharmacy ( Bone Health) 8/8 Move Freely, Live Fully

There's a moment—maybe it's getting out of bed, climbing stairs, or reaching for something on a high shelf—when you realize your body doesn't move the way it used to. Knees creak. Backs ache. Joints complain. And suddenly, movement becomes nego...

April 07, 2026 • 7:37

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The Magic of the Kitchen Pharmacy 7/8 -Glow from the Inside Out

beauty industry is a $500 billion machine designed to convince you that the answer to great skin and hair lives in a bottle. Serums, creams, supplements, injections—always something to buy, always something to fix.But here's what they do...

March 31, 2026 • 7:42

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Magic of The Kitchen Pharmacy (Blood Sugar & Metabolism) 6/10 The Roller Coaster Stops Here

You know the feeling. Mid-afternoon hits, energy crashes, brain fogs over, and suddenly that vending machine is calling your name. You grab something sweet, feel better for twenty minutes, then crash again. Rinse and repeat.Welcome to th...

March 24, 2026 • 7:12

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Kitchen Pharmacy ( Gut Health) 5/8- Trust Your Gut

Your gut has 500 million neurons. It produces 95% of your serotonin. It houses 70% of your immune system and trillions of bacteria that influence everything from your mood to your metabolism. Scientists call it your 'second brain'—and honestly,...

March 17, 2026 • 7:52

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Kitchen Pharmacy(Immunity & Respiratory) 4/8—Your Kitchen's Defense System

Cold and flu season. That coworker who came in sick. The kid who brought home something from school. Every year, the same routine—wait until you're miserable, then scramble for medicine.But what if your kitchen was already stocked with y...

March 10, 2026 • 6:14

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Fan Mail

Thanks meera and Ashok.. you have triggered my renewal on intermittent fasting which i have discontinued over the year!

Karnataka