Pay the Farmer, Not the Pharmacy
Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain Cook
In this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay the Farmer, Not the pharmacy. Brought to you by CSAW, the Centre for the Spread of Affordable Wellness.
Also, included are other talks, interviews and discussions of Ashok Vasudevan on a range of issues, not only related to food to wellness
Pay the Farmer, Not the Pharmacy
Latest Episodes
Cyclospora: The Salad that bit back.
As always in this series, co-hosts Ashok and Meera Vasudevan pull up two chairs for a fireside chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. This is Part 1 of a two-part special, timed to the 2026 Cyclospo...
Pharma, Food & the Fluent Consumer- Ep.4/4
We read our lunch like a lab report — and feel virtuous about a bar built in a factory while waving off dal and rice as “just carbs.” In the finale of “Off the Treadmill,” co-hosts Ashok and Meera Vasudevan take the third corner of the triangle...
Pharma, Food & the Fluent Consumer Ep.3/4
How many eggs are you allowed this week? Depends what year you ask. In Episode 3 of 4 in thos series co-hosts Ashok and Meera Vasudevan take the second corner of the triangle — the food industry — and the verdicts that flip a full 180 deg...
Fan Mail
Thanks meera and Ashok.. you have triggered my renewal on intermittent fasting which i have discontinued over the year!
Karnataka