Pay the Farmer, Not the Pharmacy
Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain Cook
In this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay the Farmer, Not the pharmacy. Brought to you by CSAW, the Centre for the Spread of Affordable Wellness.
Also, included are other talks, interviews and discussions of Ashok Vasudevan on a range of issues, not only related to food to wellness
Pay the Farmer, Not the Pharmacy
Latest Episodes
Pharma, Food & the Fluent Consumer Ep.2/4
In this episode 2/4, co-hosts Ashok and Meera Vasudevan pull up two chairs for a fireside chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic.Medical thresholds move — and they almost always move in the di...
Phrarma, Food & the Fluent Consumer Ep.1/4
As always, in this series too, co-hosts Ashok and Meera Vasudevan pull up two chairs for a fireside chat — evidence-based, a little cheeky, and firmly in the kitchen, never the clinic. This is Episode 1 of their four-part series adapted f...
You are Not That Busy— Ep 4/4 of the Series The Kitcehn Defence
When did we decide a manicure is self-care but cooking is a burden? In the finale of The Kitchen Defence, Ashok and Meera take apart the last excuse standing — 'I'm too busy' — with affection and a straight face. We prep our work wardrobes and ...
The Masterchefs—Ep 3/4 of the Series The Kitchen Defence
Before paracetamol, before antibiotics, there was the spice rack. In episode 3 of The Kitchen Defence, Ashok and Meera pay tribute to our grandmothers — the original MasterChefs who were also the original pharmacists. They ran farms, families a...
Sudoku with a Spatula— Ep 2/4 of the Series The Kitchen Defence
Turns out your stove is a gym for your brain. In episode 2 of The Kitchen Defence, Ashok and Meera dig into the real neuroscience of cooking — the studies where people who cooked literally improved their memory and executive function. It's plan...
Fan Mail
I am doing the exercises but carbs cutting isnt happening.. will have redive to control my diabetes 👍 thanks guys 🤗
Karnataka