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Pay the Farmer, Not the Pharmacy

Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain Cook

In this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay the Farmer, Not the pharmacy. Brought to you by CSAW, the Centre for the Spread of Affordable Wellness.

Also, included are other talks, interviews and discussions of Ashok Vasudevan on a range of issues, not only related to food to wellness

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Pay the Farmer, Not the Pharmacy

Fresh & Local: The Power of Seasonal Eating

May 13, 2025 • Meera & Ashok Vasudevan

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Ever wondered why that summer tomato tastes like sunshine, but the winter one tastes like cardboard? In this lively episode of Pay the Farmer, Not the Pharmacy, Meera and Ashok dig into the science and joy of seasonal eating. Discover how choosing fruits and veggies at their peak not only packs more flavor and nutrition into your meals, but also saves you money and supports local farmers. They’ll share easy supermarket tips for spotting what’s in season, bust some myths about eating local, and recommend global apps to help you shop smarter wherever you are in the world. Tune in for fun stories, practical advice, and a fresh perspective on how eating with the seasons can transform your plate-and the planet!

Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"!

Hosted by Meera & Ashok Vasudevan

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https://umaglobalfoods.com/

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https://podcasts.apple.com/sg/podcast/pay-the-farmer-not-the-pharmacy/id1512934794

https://open.spotify.com/show/34nzNQQ62O8tygMaut2h8V