Pay the Farmer, Not the Pharmacy
Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain Cook
In this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay the Farmer, Not the pharmacy. Brought to you by CSAW, the Centre for the Spread of Affordable Wellness.
Also, included are other talks, interviews and discussions of Ashok Vasudevan on a range of issues, not only related to food to wellness
Pay the Farmer, Not the Pharmacy
Food Forensics - "The Liquid Gold Heist"
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Join detective duo Meera and Ashok Vasudevan as they investigate "The Liquid Gold Heist" - how the world's most precious traditional oils were systematically stolen from our kitchens and replaced with industrial counterfeits!
From Mediterranean olive groves to Indian village presses, traditional oils worth their weight in gold were replaced by chemically extracted impostors. Discover how margarine (one molecule away from plastic!) convinced doctors it was healthier than butter, and how "vanaspati" stole the throne from sacred ghee.
We expose the 50-year treasure theft that replaced:
· Golden ghee with hydrogenated trans fats
· Rich olive oil with adulterated blends
· Aromatic sesame oil with chemically processed substitutes
· Flavorful groundnut oil with deodorized industrial versions
But don't worry - we've cracked the case and know where to find the real liquid gold!
Treasure Recovery Guide: ✅ How to spot real olive oil vs. fraudulent "light" versions
✅ The smell test that reveals authentic traditional oils
✅ Why your grandmother's oils were always the real treasure
✅ Smoke points and proper uses for each liquid gold
✅ Label-reading detective skills to avoid fool's gold
✅ Traditional extraction methods that preserve nutritional wealth
Whether you cook with ghee, olive oil, sesame oil, or groundnut oil - this investigation will help you reclaim the liquid gold that rightfully belongs in your kitchen!
Tags: #FoodForensics #LiquidGoldHeist #TraditionalOils #OliveOil #GheeVsMargarine #SesameOil #CookingOils #RealFood #FoodAsMedicine #MeeraVasudevan #AshokVasudevan #CSAW #Paythefarmernotthepharmacy
Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"!
Hosted by Meera & Ashok Vasudevan
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