Pay the Farmer, Not the Pharmacy
Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain Cook
In this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay the Farmer, Not the pharmacy. Brought to you by CSAW, the Centre for the Spread of Affordable Wellness.
Also, included are other talks, interviews and discussions of Ashok Vasudevan on a range of issues, not only related to food to wellness
Pay the Farmer, Not the Pharmacy
The Vitamin Vanishing Act: What Happened to Our Food's Nutrition?
🌱 Your food isn't what your grandmother ate - and now we know why!
Join hosts Meera and Ashok Vasudevan as they uncover "The Vitamin Vanishing Act" - how modern agriculture traded nutrition for productivity, and what you can do about it in your own kitchen.
What Happened: Over the past 70 years, many fruits and vegetables have lost significant amounts of key nutrients. The focus on fast-growing, high-yielding, good looking, travel ready varieties during the Green Revolution prioritized appearance and shelf-life over nutritional quality.
Why Your Kitchen is the Solution: ✅ Choose heirloom varieties that retained their nutritional power
✅ Support regenerative farmers who build soil health
✅ Create your own vitamin factory with container gardens
✅ Transform vegetable "waste" into nutrient-rich broths, pestos, and patties
✅ Use traditional preservation techniques that concentrate vitamins
✅ Ferment and dehydrate like your grandmother did
Don't just supplement what's missing - discover how to unleash the magic in your kitchen and create food that's more nutritious than what's available in most stores!
Tags: #KitchenPharmacy #NutrientDensity #HeirloomVarieties #RegenerativeAgriculture #FoodAsmedicine #SoilHealth #TraditionalFood #MeeraVasudevan #AshokVasudevan #CSAW
Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"!
Hosted by Meera & Ashok Vasudevan
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https://podcasts.apple.com/sg/podcast/pay-the-farmer-not-the-pharmacy/id1512934794
https://open.spotify.com/show/34nzNQQ62O8tygMaut2h8V