Pay the Farmer, Not the Pharmacy
Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain Cook
In this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay the Farmer, Not the pharmacy. Brought to you by CSAW, the Centre for the Spread of Affordable Wellness.
Also, included are other talks, interviews and discussions of Ashok Vasudevan on a range of issues, not only related to food to wellness
Pay the Farmer, Not the Pharmacy
Break the Inflammation Cycle, Part 1: The Trigger — Why Stress Hijacks Your Cravings
Ever wonder why a stressful day ends with you elbow-deep in a bag of chips? It's not weakness—it's biology. In this first episode of our 4-part series "Break the Inflammation Cycle," Ashok and Meera break down the cortisol-craving connection and why your brain treats a work deadline like a saber-toothed tiger attack.
We explore how chronic stress rewires your gut bacteria, tanks your nutrient absorption, and sets the stage for inflammation. But here's the good news: the right foods can interrupt the cycle before it spirals.
This episode covers: the science of cortisol and blood sugar spikes, why modern stress triggers ancient survival responses, functional foods that calm your system (hint: it's not just "eat a salad"), and how this episode sets up everything that follows in the series.
Next episode: how stress wrecks your sleep—and what to eat about it.
#BreakTheInflammationCycle #PayTheFarmer #StressEating #CortisolCravings #FunctionalFood #GutHealth #AntiInflammatory #NutritionScience #StressResponse #FoodIsMedicine #WellnessPodcast #HealthyEating #MindBodyConnection #ChronicStress #PayTheFarmerPodcast #Meeravasudevan #AshokVasudevan #CSAW
Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"!
Hosted by Meera & Ashok Vasudevan
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