Pay the Farmer, Not the Pharmacy
Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain Cook
In this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay the Farmer, Not the pharmacy. Brought to you by CSAW, the Centre for the Spread of Affordable Wellness.
Also, included are other talks, interviews and discussions of Ashok Vasudevan on a range of issues, not only related to food to wellness
Pay the Farmer, Not the Pharmacy
Break the Inflammation Cycle, Part 3: The Overcorrection — When Protein Obsession Backfires
You're stressed. You're exhausted. You know you need to eat "healthy." So, you reach for a protein bar, a shake, maybe some beef jerky. It feels virtuous. But is it actually helping—or just a different kind of overcorrection?
In Part 3 of "Break the Inflammation Cycle," Ashok and Meera tackle the protein obsession that's taken over grocery aisles and gym bags alike. We're not anti-protein—protein is essential. But somewhere between "eat enough protein" and "protein everything," we lost the plot.
This episode covers: why tired people reach for protein (and what they're actually craving), the 1g per pound myth vs. what research actually shows, what's really in those bars and shakes, what gets crowded out when you're chasing protein grams, and whole food sources that outperform powders.
Next episode: we bring it all together with anti-inflammatory eating—the real exit from the cycle.
#BreakTheInflammationCycle #PayTheFarmer #ProteinMyth #WholeFood #FunctionalFood #NutritionScience #ProteinObsession #RealFood #GutHealth #AntiInflammatory #WellnessPodcast #HealthyEating #PayTheFarmerPodcast #MeeraVasudevan #AshokVasudevan #CSAW
Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"!
Hosted by Meera & Ashok Vasudevan
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