Pay the Farmer, Not the Pharmacy
Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain Cook
In this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay the Farmer, Not the pharmacy. Brought to you by CSAW, the Centre for the Spread of Affordable Wellness.
Also, included are other talks, interviews and discussions of Ashok Vasudevan on a range of issues, not only related to food to wellness
Pay the Farmer, Not the Pharmacy
The Rash, The Wheeze, and The Gut Nobody Checked
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The Rash, The Wheeze, and The Gut Nobody Checked
The eczema cream that works for a while and then stops. The inhaler that manages the wheeze but never quite resolves it. The acne that comes back every time you think you've cracked it. These are familiar stories. And they share something that rarely comes up in the dermatology or respiratory clinic: a gut that nobody thought to check.
In Episode 3 of our Gut Health series, Ashok and Meera make the case for the gut-skin axis and the gut-lung axis — two of the most compelling and least-discussed connections in modern health research. The same dysbiosis we unpacked in Episodes 1 and 2? It doesn't stay in the gut and it doesn't stay in the brain. It travels. And for many people, it surfaces on their skin, or in their airways.
The science here is striking. Studies now show causal links between specific gut bacterial profiles and eczema, psoriasis, acne, and rosacea. Research on the gut-lung axis connects gut microbial diversity directly to asthma risk and COPD severity. And the practical answer — as always on this podcast — lives in your kitchen.
This week's focus is fermented foods: the most direct, most delicious, and most culturally familiar way to restore the microbial diversity that keeps your skin calm and your airways clear. Yoghurt, kefir, kimchi, miso, lassi — the foods your grandmother made without calling them functional.
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Hosted by Meera & Ashok Vasudevan
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Obviously, we can't see your hands, but just go with us here. How many people listening have a skin condition that they've been managing for years? Eczema, psoriasis, acne that comes back every time you think you've sorted it out. Or maybe a respiratory thing. Wheeze, a cough that lingers, asthma that the inhaler keeps in check, but never quite fixes.
SPEAKER_00So we are guessing, by the way, quite a few of you are. And we're also guessing that for most of you, the conversation with your doctor has been almost entirely focused on the skin itself or the lungs. Creams, steroids, antihistamines, inhalers, all of which may well be helping. But here's the question we want to ask today.
SPEAKER_01Has anyone checked your gut?
SPEAKER_00Because the same dysbiosis we spoke about in episode one and two, the imbalanced microbiome that disrupts your brain chemistry doesn't stop there. It travels. And for a lot of people, it shows up on their skin or in their airways. Welcome back to Pay the Pharma, not the pharmacy. I'm a shoke.
SPEAKER_01And I'm Mira, and this is episode three, the rash, the wheeze, and the gut that nobody checked.
SPEAKER_00So let's start with the skin, Mira. The skin is the largest organ. Most people know that. What most people don't know is that it has a direct bidirectional relationship with the gut, the gut-skin axis. When your gut microbiome is diverse and balanced, the immune system is regulated, inflammation kept in check, and the skin barrier stays intact. When dysbiosis takes hold, inflammatory signals travel through the bloodstream, the skin barrier weakens, and the conditions the dermatologists spend their careers treating begin to appear.
SPEAKER_01And the research on this is now quite striking. Studies using Mendelian randomization, which is actually just a method that establishes the causal links and not just associations, have found direct connections between specific gut bacterial profiles and your eczema, psoriasis, acne, and rosacea. This is not your diet might affect your skin. This is specific microbial imbalances in the gut are causally linked to specific skin conditions.
SPEAKER_00So take eczema, for instance, atopic dermatitis. Research shows that people with eczema consistently have reduced populations of beneficial bacteria, particularly bifidobacterium and lactobacillus, and that these reductions are directly associated with flare up frequency and severity. And here's the kicker. The incidence of eczema is significantly higher in industrialized countries and has been rising for decades, which researchers link directly to reduced microbial diversity from processed diets, oversanitized environments, and yes, antibiotic overuse.
SPEAKER_01Yeah. So that cream your dermatologist prescribes may calm the skin down, but if the gut is still sending the same inflammatory signals, the skin will keep receiving them. You're treating the post box and not the letter.
SPEAKER_00You know, now the lungs. You know, the gut lung axis is slightly newer area of research, but it's moving fast. The short-chain fatty acids your gut bacteria produce, particularly butyrate and propionate, which we've talked about before, travel through the bloodstream and directly regulate immune responses in the airways. A well-fed microbiome produces enough of these to keep airway inflammation in check, and a depleted one doesn't.
SPEAKER_01And you know the numbers on asthma are quite sobering. Around 300 million people worldwide have asthma. Research shows that people with asthma consistently have a lower gut microbial diversity than the healthy controls. And one of the strongest predictors of childhood asthma, antibiotic use in the first year of life. Because antibiotics, while sometimes essential and are life-saving, are indiscriminate. They hit the good bacteria along with the bad. And in your early life, when the microbiome is still forming and training your immune system, such disruption can have lasting consequences.
SPEAKER_00The COPD connection is equally striking. You know, fecal transplant from COPD patients into healthy mice produced increased lung inflammation, not lung transplants. We are talking gut transplants. The gut was driving the lung response, which tells you something very important about where the conversation about respiratory health needs to go.
SPEAKER_01Although, to be fair, if someone offered me a fecal transplant, I'd want a very good reason to opt out.
SPEAKER_00A very good reason indeed, but the point stands, Mira, the gut and the lungs are in constant conversation, and the state of one profoundly affects the state of the other.
SPEAKER_01Yeah, so what do you do about it? We are focusing on fermented foods on this episode, and honestly, this might be the most enjoyable prescription we've ever handed out. Fermented foods are probiotic rich by nature. They contain live, beneficial bacteria that when eaten regularly directly add to your microbiome's diversity. And unlike supplement capsules sitting in a bottle, these are foods that your body recognizes, foods that have been part of human diets for thousands of years, and foods that arrive with their own prebiotic fiber and postbiotic compounds that are already on board.
SPEAKER_00And so the research is clear that regular consumption of fermented foods increases microbiome diversity. And diversity, as we've said through the series, is the single best marker of a healthy gut. A Stanford study published in Cell found that a high fermented food diet increased microbiome diversity and decreased inflammatory markers significantly, more so than a high fiber diet alone. They work beautifully together, but fermented food packs a particular punch.
SPEAKER_01Yeah. And the list is wider than most people think. Yogurt, we mean the real kind with live cultures, not the sugar-loaded dessert variety. Kefir, which is like a drinkable yogurt with an even broader range of bacterial stains. Kimchi, the fermented Korean cabbage that is one of the most microbiome diverse foods on the planet. Mizo, sauerkraut, aged cheeses, tempeh. And for those of us from the Indian subcontinent, dasi, kanji, and traditionally fermented rice dishes like idli and dosa. Your grandmother was actually running a pharmacy and didn't realize it.
SPEAKER_00You know, the practical guidance is this aim for at least one serving of a fermented food every day. It doesn't need to be a lot. A small cup of yogurt, a splash of kafir in the smoothie, a spoonful of kimchi alongside your meal. Consistency here matters more than quantity. You're not trying to flood the system. You're trying to maintain a steady stream of reinforcements.
SPEAKER_01That's the point. So here's the thread through all our three episodes now. The gut talks to the brain, the gut talks to the skin, the gut talks to the lungs. Same microbiome, same dysbiosis, different specialists treating different addresses while the sender keeps sending. And the answer every single time just comes back to what you eat.
SPEAKER_00So food is a builder, it builds microbiome diversity day by day. Food is a protector, it keeps the gut lining intact so inflammatory signals don't leak into the bloodstream and reach the skin or the airways. And like you said, Mira earlier, food as an insurance policy because the cost of a daily yogurt or a bowl of kimchi is considerably lower than a lifetime of managing a chronic condition on the surface.
SPEAKER_01And next week is our finale episode 4, the kitchen reset. We are pulling everything together and giving you a practical, affordable kitchen-based plan for rebuilding your microbiome. What to eat, what to reduce, and how to think about it as a long term game rather than a quick fix.
SPEAKER_00It's the episode where everything lands, so see you soon.
SPEAKER_01Until then, foment something. Even if it's just your thoughts on this episode.