Pay the Farmer, Not the Pharmacy
Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain Cook
In this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay the Farmer, Not the pharmacy. Brought to you by CSAW, the Centre for the Spread of Affordable Wellness.
Also, included are other talks, interviews and discussions of Ashok Vasudevan on a range of issues, not only related to food to wellness
Pay the Farmer, Not the Pharmacy
Inflammation: The Word Everyone Uses, Almost No One Defines
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"Inflammation" is the word of the wellness decade. It's on supplement bottles, in podcast titles, and on the back of every functional drink. But ask ten people what it actually means, and you'll get ten different answers — most of them muddled with weight, fatigue, or vague dread.
In this fireside chat, Ashok and Meera Vasudevan clear the fog. The episode draws three lines most wellness conversations refuse to draw: the difference between acute inflammation (the body healing) and chronic inflammation (the body smouldering), the fact that inflammation is not the same as obesity (slim people can be chronically inflamed; people in larger bodies can be metabolically calm), and the most under-told truth in the conversation — what inflames you is not what inflames me.
Drawing on 2025 systematic reviews and umbrella analyses, this episode names the villains (refined sugar, ultra-processed foods, industrial trans fats, excess alcohol), celebrates the angels (berries, leafy greens, fatty fish, walnuts, olive oil, turmeric, fermented foods), and then delivers the wisdom most podcasts won't: the lists are a starting point, not gospel. Dairy, wheat, and nightshades are the classic it depends foods. Your body is the real lab. N=1. You are your own study population.
Five minutes. Evidence-based. A little cheeky. Zero panic.
🎧 New episodes every Tuesday at 5am. 🌱 Pay the Farmer, Not the Pharmacy is a CSAW production. 📩
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Hosted by Meera & Ashok Vasudevan
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Welcome back to the farmer, not the pharmacy. I'm a show.
SPEAKER_00And I'm Mara.
SPEAKER_01You know, Mira, inflammation, it's I think the word of the decade. It's on every supplement bottle, every wellness podcast, every functional drink at the airport. And yet, I bet if you stop ten people on the street and ask them what inflammation actually is, you'll get ten different answers. And honestly, that's not their fault. The word has been stretched so thin it could mean almost anything.
SPEAKER_00Yeah. So today we want to do three things. Define this term properly, quickly. Separate it from what it's not. And then, because we are a food podcast, name the villains and the angels on your plate.
SPEAKER_01And one more thing. A bit a bit most podcasts skip the truth that what inflames you may not be what inflames Mira, for example.
SPEAKER_00Yeah. So here's a quick definition. There are two kinds. Acute inflammation is the way your body heals itself. A sprained ankle, a paper cut, a fever-fighting infection, the redness, the swelling. That's the immune system doing its job. That's not the enemy. That's just the rescue team showing up.
SPEAKER_01And chronic inflammation, though, is different. It's a low-grade smolder that goes on for months or even years. No fever, no obvious injury, just a quiet background fire. And that one matters for long-term wellness. It's been linked to heart disease, type 2 diabetes, cognitive decline, and a list of conditions you rather not have.
SPEAKER_00Yeah, so when the wellness world says inflammation, it almost always means the chronic variety. And that's the one we're talking about today.
SPEAKER_01So here's the first myth to clear inflammation is not the same thing as obesity. The two get conflated constantly, as if every slim person is metabolically calm and every person in the larger body is on fire. You know, that's lazy thinking and bad nutrition advice. Yeah.
SPEAKER_00You know, slim people can also carry chronic inflammation. We've seen it again and again. Outwardly fit, inwardly smoldering. And people in larger bodies can be remarkably calm on every inflammatory marker. So the link between weight and inflammation is real, but it seems to be a little loose. So don't use the bathroom scale as your only inflammation cage.
SPEAKER_01Right. Let's get to the food, the villains first, because those are the easier lists. Across multiple 2025 systematic reviews, the same suspects keep showing up. Refined sugar, the single biggest driver. Ultra-processed foods, which is where refined sugar usually hides anyway, industrial trans fats and reused overheated frying oils, the same problem we spoke about in our earlier episode on seed oils.
SPEAKER_00Yeah, and add to that excess refined carbs without their fiber intact, excess alcohol, and processed red meats, the bacon, salami sausages. Notice the through line. None of these are seeds or grains or meat as categories. In fact, they are all highly processed versions of those foods. So the processing is the villain. Again.
SPEAKER_01Now the angels. And this part is genuinely good news because the list is delicious.
SPEAKER_00Yeah, berries, leafy grains, all those colourful vegetables. Fatty fish like sardines, mackerel, salmon, walnuts, almonds, flaxseed, and chia, olive oil and sesame oil, last week's gems, and the spices, turmeric, ginger, cinnamon, garlic, and fermented foods, yogurt, kefir, kanji, idli batter, kimchi, and whole grains and pulses, of course, with their fiber intact.
SPEAKER_01Your 2025 umbrella review confirmed it. The Mediterranean dietary pattern, which is essentially this list that you just read out, has the strongest evidence of any eating pattern for lowering inflammatory markers. But here's a nice surprise. The Indian thali, when it's built around lentils, vegetables, whole grain, fermented sides and spices, ticks every single box on that same list. The wisdom is older than the science.
SPEAKER_00Absolutely. That Indian thali is amazing. Now, here's the part most podcasts will not tell you that these lists are actually a starting point, not your finish line.
SPEAKER_01Take dairy, for example. For some people, yogurt is one of the most calming foods they can eat. For others, dairy is a quiet fire starter. Same food, different bodies.
SPEAKER_00You know, and it's the same with wheat ashok. So are the nightshade vegetables like tomatoes, potatoes, eggplant, peppers. So are beans for some people. General wisdom may say these are all fine, but the honest answer is it depends entirely on your body.
SPEAKER_01Even the 2025 research admits it. One systematic review specifically noted extremely high variability in how individuals respond. The science itself is telling us inflammation is not omnibus. It is n equal to one. You are your own study population of one.
SPEAKER_00Yep. So here's your practical move. Start with the general wisdom. Eat the angels, reduce the villains. Then watch yourself. Maintain a simple food and feeling notebook for two weeks. Jut down what you ate and how you felt a few hours later, and even how you felt the next day. The signs that you're watching out for, joint stiffness or aches could be one, bloating, brain fog, low energy, skin flare-ups, poor sleep, or even a stuffy nose that will not quit. These are inflammations every day calling cards. If something on your safe list keeps showing up alongside these health signals, trust your body more than any podcast, including ours.
SPEAKER_01So three takeaways, folks.
SPEAKER_00One, don't confuse acute inflammation with the chronic one. Acute is healing. Chronic is the one that you are required to address.
SPEAKER_01Two, inflammation is not obesity. The scale is not the gauge.
SPEAKER_00And three, the lists are only a starting point. The real expert on your inflammation is you.
SPEAKER_01So eat the angels and reduce the villains.
SPEAKER_00And listen to your body. It's been talking to you all along.
SPEAKER_01I'm Mashok Vasudevan.
SPEAKER_00And I'm Mira Vasudevan. This has been another episode of Pay the Farmer, not the pharmacy. Affordable wellness, one minute at a time.